The Reputation Management Revolution: A Global Benchmark Report
People overwhelmingly still purchase from local stores…
Almost half of all online searches are for locations nearby and 76% of those searches lead to an in-store visit within 24 hours.
People also use online reviews to decide which store to visit – 95% of them in fact.
Better reputation management means better online engagement, more in-store visits and increased revenue — which potentially means massive growth for small and large brands.
We analyzed the GMB reviews of SMB, enterprise and global brands to pinpoint the exact review factors that increased conversions and foot traffic.