Digital experience personalization is a major priority for global business leaders and investment plans for expanded capabilities are growing
- 85% of marketing leaders and C-level executives say that digital experience personalization is an important facet of their marketing ecosystem with 35% indicating that they see personalization as a major competitive advantage for their business.
- 83% increased their investments in personalization for 2019 with 32% pointing to a significant budget increase this year.
- The importance of personalization capabilities and investment plans varied little across geographic regions, leadership roles and size of digital budget, indicating that digital experience personalization is a consistent, global priority.