Are you like the many companies shifting focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers?
The adoption of this strategy is driving brands to really think “digital first,” and become proficient in meeting customer needs as channel preferences shift and reliance on digital experiences grow.
Watch this on-demand webinar hosted by Acquia with Joe Stanhope, VP and Principal Analyst from Forrester, as they cover best practices for brands making the digital leap and also discuss:
- How companies are shifting their priorities during COVID-19
- What consumers expect from brands as their buying behaviors have changed
- Why data gives marketers critical business insights on engagement strategy and channel migration
- How to successfully navigate re-openings across the country (and globe)
- And how to boost agility so you can more nimbly adapt to future business changes
Access your on-demand version today to learn how brands are adapting their strategies to think “digital first.”