Predictive marketing leverages analytics to deliver relevant and meaningful digital experiences across touch points throughout a user’s life cycle. Within higher education, this approach can be used to drive enrollment and retention at a lower cost to the institution… but how?
Now more than ever, higher education institutions need to ensure that they are taking the right actions and spending the right level of budget to attract and retain the right student population.
Watch this webinar and learn how to leverage data and amp; predictive analytics to improve precision, targeting efforts, and create personalized experiences to drive enrollment. You’ll hear from technology experts as well as higher ed professionals about how this approach can drive results.