Companies today are swimming in customer data. This data is critical for both creating engaging customer experiences and delivering substantial results from marketing efforts.
Despite the sheer quantity of data companies have on hand, many struggle to transform that data into insights and actions that accomplish actual business goals. In this e-book, we will describe in detail the four phases of customer data management – collection, unification, analysis and activation – and how companies should approach them. Along the way we provide concrete recommendations on getting the most out of your customer data.