Insatiable M and As, market consolidation, geopolitical inflation, and disintermediation. As the pandemic fades in the rearview mirror, wholesale distribution and manufacturing face a fresh wave of challenges.
To cap it all off, a changed market landscape leaves an open question that’s hard to ignore and harder to answer: why shouldn’t wholesale distribution and manufacturing clients expect the same omni-channel fulfilment options that B2C consumers now take for granted?
On paper, wholesale distribution and manufacturing customers can and should expect retail-like order and fulfilment. But turning theory into practice presents wholesalers with a set of complex sub-questions.
For starters, transportation accounts for a frightening chunk of total wholesale and distribution costs. In this context, rolling out rapid fulfilment in wholesale and distribution becomes a tightrope walk that intersects two incompatible risks.