Data pundits are in broad agreement that the volume of data in the digital universe will double every two years, a 50-fold growth from 2010 to 2020. How much of that data has business value? Research firm IDC estimates that 33% of it will contain information that might be valuable if analyzed.
But what about the rest of the data spectrum? The Global Databerg Report found that, on average, 85% of all stored data is either dark — digital information not in use — or redundant, obsolete, or trivial.
In today’s competitive business climate, the key is to identify the data that is useful so that we can make informed decisions based on accurate, up-to-date information.