Leaders today look to CFOs to help them understand the real and potential value of data and its analytical uses. Your colleagues in IT and Operations can figure out how to make the technology work, but it’s up to you to figure out if it’s worth doing.
So, how do you help your company create new lines of business using data? How do you expand your purview from governing just financial data to including customer, market, operational, and other data—relational and nonrelational, structured and unstructured? And how do you value a bunch of ones and zeroes stored as superimposed electrons in the ether?