In today’s landscape of rising consumer expectations, the pressure is on for organizations to focus on the universal goals that matter most to customers. Gongos patent-pending Value Exchange (Vex) Model identifies the link between functional, emotional, and social customer goals and business KPIs.
Our Vex Whitepaper allows you to explore the research and development of the Vex Model, and more importantly, how it can be leveraged to transform your customer-centric strategy for sustainable business growth.