Traditionally, businesses think about employee and customer engagement strategies as two separate areas, owned by different stakeholders. This siloed approach creates barriers within the organization that are difficult to tear down. But the status quo isn’t sustainable. Businesses need to create a seamless workflow connecting both employees and customers and driving greater engagement.
According to the overwhelming majority of employees (92%), the solution to these challenges is integrated communication and collaboration platform that lets them navigate between all the ways they communicate with coworkers and customers. Such a solution would unlock the ability to solve customer problems swiftly by making it easy to manage customer interactions across all channels and extend customer support across the organization.