B2B marketers need lead management applications that provide for a consistent experience along increasingly complex buyer journeys that cross between digital and human touchpoints. They need to shift from linear campaign management to real-time dynamic engagement. They also need for marketing and amp; sales to stay in lock step across the entire customer journey. And they ultimately need for marketing to clearly demonstrate impact on pipeline, revenue and amp; customer experience. Magic Quadrants are forward-looking, to help clients identify vendors likely to keep up with or even stay ahead of the overall market. Peer reviews are driven solely by the specific experiences relative to the unique needs of reviewers’ organizations. Hence, there may be a difference in analyst opinions about vendors, products and services versus user sentiment as expressed in peer reviews
Magic Quadrant for CRM Lead Management
