Though technology giant Microsoft offered general support on their website and by phone, they wanted to evolve their customer support strategy to not only help customers with products, but to engage with them, too. To support their customer engagement strategy, they decided to partner with Khoros to build a branded online community.
Read the case study to see how Microsoft grew their community activity by 600%, resulting in reduced response times, increased solution rates, increased customer satisfaction, millions of dollars saved through call deflection, and benchmarking data to measure success with future online communities.