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Compare the Capabilities of Legacy MDM vs. Connected Customer 360

Compare the Capabilities of Legacy MDM vs. Connected Customer 360

Reltio
Published by: Research Desk Released: Dec 10, 2020

Is your legacy MDM tool holding you back?

Legacy MDM tools are:

  • SLOW: Takes too long to set up and go live, upgrades are painful and costly, with a high total cost of ownership (TCO)
  • CONSTRAINED: Can’t scale to handle customer profiles with 1000s of attributes, transactions, and interactions from 100s of data sources
  • RIGID: Stalls your transformation while adding to your legacy burden

Innovative Global 2000 companies trust the Reltio platform, a cloud-native multi-domain responsive data management platform that goes beyond legacy MDM and empowers companies to deliver connected customer experiences and accelerate real-time operations.

Empower your team to respond faster to changing needs and drive hyper-personalization at scale, accelerate real-time operations at scale, and simplify consent management and compliance at scale.


Reltio disrupted the master data management (MDM) software market when it launched the first cloud-native MDM software-as-a-service (SaaS) platform. Reltio remains the only company that provides a cloud-native multi-tenant multidomain MDM platform that delivers real-time data at scale.