In this new world, the content has a direct impact on commerce. Useful, engaging content fuels customer interactions, but that content will be far more useful and engaging if it’s delivered in the context of the customer’s latest interaction with your brand.
Download the ebook “Commerce: It’s always personal” and learn:
- How essential it is to have a deep understanding of the overall customer journey
- Five top tips for delivering context-driven commerce
- How one company put the vision into action and achieved outstanding commerce results