Two successful automakers were each navigating similar waters in bringing new and uncharacteristic
models to their lineups. How is it possible that one could achieve a roaring success, while the other
experienced miserable failure?
It supplies a fascinating lesson in how price excellence is a critical factor in achieving success in monetizing
innovative products or services.
In this document, we’ll examining what we can learn from the examples of FCA and Porsche, explore the
results of extensive research we’ve done among companies to see where they rank in terms of their
price excellence maturity, and show how the road to monetizing innovation at the enterprise level
involves taking the steps necessary to implement a price excellence framework.
Price Excellence: A Road to Monetizing Innovation
