According to the latest research by App Annie, global time spent in shopping apps grew 45% year over year. Consumers spent 2.3 billion hours in mobile shopping apps in just one week. And they’re not just browsing: consumers in the US alone spent $709 billion on ecommerce in 2020.
It’s no secret that the COVID-19 pandemic accelerated years of ecommerce growth into a matter of months, shifting consumer behavior and creating massive opportunities — and challenges — for retailers.