Customer success as a corporate practice and organizational entity continues to spread at a rapid pace across the technology industry. The growth of customer success is being fueled by major financial trends playing out in the technology industry. In this paper, discover the three trends affecting customer success including: The switch to subscription revenue streams is forcing tech companies to become better at driving adoption The high cost of sales is forcing technology companies to rethink account coverage models The pressure to make XaaS business models profitable
The State of Customer Success
