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Nine Common A B Testing Pitfalls and How to Avoid Them

Nine Common A B Testing Pitfalls and How to Avoid Them

Forrester
Published by: Research Desk Released: Nov 14, 2018

Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: Recognize the nine most significant A/B testing pitfalls Discover the five steps to gain better testing results Gain a deeper understanding of test results