Retail executives often talk about the need to improve the online and in-store customer experiences, drive in-store traffic, and to engage with customers in meaningful ways. However, this is easier said than done—especially across generational cohorts.
The differences extend across all generational cohorts, not just between Gen Z and baby boomers. Meeting the needs and desires of each generation is like walking a tightrope: It takes balance, skill and planning to make it all work. Today’s retailer must appreciate that everything is connected, and they must get to know their consumers wants and needs.