As a society, we try most things before we make a purchase. We test drive cars. Try on clothes and shoes. Check out the screen resolution and features on a new TV or computer. Taste a food or drink sample. And so much more. Trying things gives us a sense of confidence in our choices. We know we will experience value from our purchase because we had the opportunity to experience value on a smaller scale from trying it first.
You can build the same level of confidence amongst your team when evaluating and ultimately selecting a new technology solution – by trying the software before you sign on the dotted line.
Trials should prove out the business value you expect or desire from the software. They should provide a glimpse into how the software will impact your team, your business, and your bottom line.
But how do you make the most of a software trial?
How do you build confidence that you are making the right decision for your business?