Customers want mobility and personalization. They want an easy and fluid path to accomplish tasks. Our rankings of the most popular sites show that Google, PayPal, Netflix, Amazon, and Pinterest—a new entrant in the Digital Experience Index (DXI) top five this quarter—understand and deliver on those expectations. They provide experiences that people come back to—the experiences that insurance providers (and all businesses) need to benchmark themselves against as they compete to attract and keep customers
Top Sites Raise Digital Expectations, Set a High Bar for Insurance Providers
