It’s time for sales professionals at all levels, and in all industries, to face some hard truths about our profession:
Today, buyers no longer need to rely on salespeople to find information about a product or service.
They don’t care what their lead score is, or what a team’s sales process looks like, and they definitely don’t want to hear another generic, self aggrandizing sales pitch.
To put it bluntly, today’s buyers don’t want to be sold to.
So, that’s the end of the book then, right? Buyers no longer want to be sold to, so sales, as we know it, is now obsolete…
Not so fast.
The reality is that as the expectations of buyers evolve, sales development reps (SDRs), business development reps (BDRs), account executives (AEs), sales managers, and sales executives need to evolve alongside them.
As sales professionals, we need to develop a new way of doing things.
A new sales vocabulary.
A new sales playbook.