We spoke to sales leaders from companies like G2, Gong, Outreach, and others about what goes into a great sales meeting. First, we’ll dive into what needs to happen before the meeting, including prospecting, research, and outreach. Next, we’ll run through the nuts and bolts of what a successful meeting looks like. And finally – because sales is a long process, almost always with multiple meetings – we’ll show you how to follow up after a call.
One of the key lessons from everyone we spoke with is that the customer comes first. We’ll show you the importance of taking the time to understand your prospect and help them on their buying journey. By building trust and creating a solid relationship, you’ll be able to provide solutions to their pain points and ultimately close the sale.
“A modern sales meeting should feel like you’re chatting with a friend who’s knowledgeable on a subject you need help with,” says Collin Cadmus, VP of Sales at Aircall, a cloud-call center software company based in New York. “Modern salespeople should position themselves as industry experts, educators, advisors, and most importantly, helpers.”
Good meetings are the lifeblood of successful sales teams. Learn what it takes to be a master of meetings, and deliver value for your prospects, your team, and your bottom line.