For some, “Industry 4.0” and “digital transformation” are synonymous – alternative terms for the fundamental business changes facing manufacturers. For others, the former refers more narrowly to a set of manufacturing technologies at the heart of a wider digital transformation, Whichever camp you’re in, it doesn’t change the fundamental nature and scale of the revolution taking place, nor the challenges facing manufacturers as they try to identify and take the right steps to survive, thrive, and grow.