We’re gaining traction with senior leaders and increasingly seen as an essential function for enabling digital transformation. ITAM teams are uniquely placed to provide a holistic view of the IT landscape through their people, processes, and tools. This holistic view improves strategic decision-making, helps break down silos, and identifies opportunities for innovation and service improvement. This whitepaper provides a roadmap to enable ITAM teams to gain seniority and contribute enhanced business value through effective stakeholder engagement. Practical examples are provided for engaging with frontline IT, Security, and strategic stakeholders such as Business Analysts and amp; Architects.