Speed and performance of your website significantly impact revenue growth and conversions. The numbers don’t lie.39% of users stop engaging with a website if images take too long to load. 53% of mobile sites are abandoned if it takes more than 3 seconds to load. There are multiple factors that drive the performance of your website, ranging from webpage complexity to poor server health. Some you can control; others you cannot. This whitepaper explores the various factors that impact web performance and the steps you can take to assess and improve the performance of your web properties.