The key challenge for executive leadership is to efficiently aggregate assorted customer data in an effective manner. This is the core driver behind strategic initiatives, such as customer 360°, customer data hubs (CDH), enterprise data hubs (EDH), customer data integration and customer data management.
Read this informative use case to learn how financial services executives are implementing customer 360°and data hub initiatives help their institutions:
Provide a holistic, real-time view of customer profiles and preferences;
Work across all products, systems, devices and interaction channels;
Deliver a consistent, personalized, context-specific and relevant experience.
Financial Services Use Case: Next-Generation Customer 360° and Data Hubs
