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Evolution of Content Management: Omnichannel Experience Delivery

Evolution of Content Management: Omnichannel Experience Delivery

Adobe
Published by: Research Desk Released: Apr 04, 2019

The biggest disruptor for content management is the need to support omnichannel content delivery. A next-generation content management system provides the best of both worlds–a unified platform that supports both we-based and non-web experiences. This Q&A with the IDC VP of Content & Digital Media Technologies discusses critical issues around headless and hybrid content delivery.

Brands must engage their customers with personalised and dynamic experiences via an ever-growing array of digital touchpoints, while maintaining a secure and compliant environment. Web content management systems must evolve to meet the needs of the diverse teams involved.