Civic Engagement in a Digital World
There was a time when companies of all kinds looked at elections with skepticism, and it was no mystery why. Political activity was considered risky. To get active in an election was to alienate key audiences. The impact on business was unclear. It was safer to simply remain silent.
This dynamic has changed dramatically. A growing and persuasive body of research suggests that people trust employers and top executives as a reliable source of information, and want to hear from them on a diverse range of issues—including on elections and public policy. Some even argue it has become a market expectation. Remaining silent, they say, is now the riskier path.