In simple terms, email deliverability is the likelihood of your email reaching your customer’s inbox instead of a Spam or Promotions folder. But with so many variables that must be considered in each individual email circumstance, benchmarking can quickly turn into a muddy, confusing experience.
We’ve attempted to clear the clutter and simplify the statistics.
This infographic illustrates the latest standards and factors impacting email deliverability and allows you to compare your own stats with the benchmarks for various industries, regions, and email clients.