How to Increase Performance, Boost Metrics, and amp; Maximize Your Program’s Impact
Call it an advocacy-driven approach to email: The idea that a strong email program goes beyond list size to include proper maintenance and practices that protect your primary channel of communication and generates more impact.
Organizations that use a professional advocacy emailer can go a step farther, automating part of the maintenance and increasing metrics with purpose-built tools. Higher engagement open and click rates generate higher engagement rates, which in turn leads to your supporters taking more of the actions that help you achieve your mission.