Merchant Checkout Strategy Guide
E-Commerce growth is brisk: The U.S. e-Commerce market grew 16% in just the past year, according to Forrester. But retailers are not sharing equally in that growth. Consumers are abandoning their shopping carts at an average rate of 70%, due to a litany of problems they experience in the checkout process.
Clunky, time-consuming steps to checkout drive shoppers to abandon carts and seek a better experience with competitors. Almost one third (27%) of shoppers say the online checkout process is simply too long, according to the Baymard Institute. As mobile accounts for a greater percentage of that revenue — and along with it, impulse buys — retailers need to deliver an easy, streamlined checkout process.