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2018 Forrester Wave: Experience Optimization Platforms

2018 Forrester Wave: Experience Optimization Platforms

Adobe
Published by: Research Desk Released: Apr 04, 2019

According to Forrester, Adobe scores well across all experience optimization techniques. The product was said to impress in testing and targeting capability, Adobe scored top marks in:

-Behavioral targeting
-Online testing
-Performance
-Product vision

See how your organization can utilize AI-powered optimization to understand your customer from day one and make an impact every day forward — throughout the customer journey. Read The Forrester Wave™: Experience Optimization Platforms, Q2 2018.