Generating digital revenue and delivering the best brand and online user experience are top priorities for Samsonite’s e-commerce team. The e-commerce site is the first window to the brand and focuses on creating the best online experience for a customer from start to finish. The company’s focus is to drive revenue-generating initiatives for the digital business, ensuring its targeted buyers through the top, middle and bottom of the marketing funnel stay engaged. In order to tackle these key priorities, the reliance on site analytics and key performance indicators (KPIs) is key to optimize the site and to build data-driven marketing campaigns that will generate revenue and help build the brand.
Samsonite: Eliminates Bot Attacks for Better Analytics
