Every year, Research In Action surveys 10,000 enterprise IT and business decision-makers in order to gain insights on strategy, investments, and ongoing challenges of technology innovation in the IT and Marketing Automation realm. These surveys give us access to a wealth of direct and unfiltered feedback from the buyers. It also helps us to understand how buying decisions are made in today’s business environment. The Vendor Selection Matrix™ is a primarily survey-based methodology for vendor evaluation where 62.5% of the evaluation is based on a survey of enterprise IT or business decision-makers and 37.5% on the analyst’s judgment. The analyst’s input is fed by a combination of intensive interviews with software or services vendors and their clients, plus their informed, independent point-of-view as an analyst. All of this combines to make Research in Action Vendor Selection Matrix™ reports so unique. This approach is one of the key differentiators of Research In Action in market research. For this report we interviewed 1,500 enterprise managers with budget responsibility in enterprises globally. We selected those vendors which achieved the best evaluation scores from the buyers but disregarded those with fewer than 15 evaluations.
RIA Vendor Selection Matrix for Artificial Intelligence Predictive Analytics (AIPA)
