- Most marketers are unable to understand the revenue impact their marketing programs are having. This cheat sheet gives you a high level view on how you can easily start tracking the right metrics to make the best business decisions. Done right, marketing metrics and analytics can be a strategic enabler of trust, greater budget, and increased business impact.
- Why the audience cares: we want readers to feel empowered to understand how to use data and analytics to guide marketing decisions.
- Supporting concepts: Marketing attribution is a top differentiator for Marketo where marketers can finally prove their impact on the business.
Prove Your Marketing Worth: Metrics and Analytics Cheat Sheet
