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Experience Essentials: Commerce

Experience Essentials: Commerce

Adobe
Published by: Research Desk Released: Feb 25, 2021

Inconsistent shopping experiences across touch points can weaken brands. Successful shopping experiences happen when the right content is presented at the right time throughout the customer’s journey—in store and online. This Guide highlights the importance of experience driven commerce as a business practice, focusing on the imperatives of:

1. Unified experiences
2. Intelligence commerce
3. Business Agility
4. Enterprise at scale