Until recently, the best attempt at personalization most marketers could give was to segment their audience, and send each segment a different, pre-designed message. But that won’t cut it anymore — you need to speak to individuals.
Until recently, the best attempt at personalization most marketers could give was to segment their audience, and send each segment a different, pre-designed message. But that won’t cut it anymore — you need to speak to individuals.
line-height: 22px;text-align: justify;”>Industry-leading companies are significantly evolving their marketing by investing in automated analytics. This next-gen technology can:
- Consider a virtually unlimited number of data elements, adjusting decisions based on real-time inputs from customers
- Easily incorporate new data elements, discover new relationships, and adjust how existing elements are used in customer interactions
- Predict performance based on matches between customer and offer attributes, and then automatically run tests to verify and refine predictions
Don’t let the power of automated analytics let your competition take your customers. Download this comprehensive paper to learn how your organization can incorporate automated analytics into your marketing.