Marketing strategy

Zero-Party Data a New Way of Marketing – Higher Customer Experience

  Insights Desk   Aug 18, 2022

Highlights: A new generation of zero-party data helps to build long lasting customer relationship and improve customer experience. In 2020, Forrester coined the term zero-party data. Zero-part...

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How Virtual Reality Can Help Grow Businesses?

  Insights Desk   Aug 23, 2021

Virtual reality (VR) is considered today the most promising enterprise technology by different organizations. According to traditional thinking, businesses looked upon VR technology as a futuristic, c...

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Social Media Marketing Trends to Swear by in 2021

  Insights Desk   Feb 18, 2021

Want to know what’s trending! Marketing is an extremely dynamic concept, and the marketing formula is not the same for every organization. Nowadays, businesses have so many different ways at the...

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Changing Roles of Technology in Digital World

  Insights Desk   Jul 07, 2020

The world is going more and more ‘Digital,’ looking at the scenes of the pandemic. Digitalization has become a very vast area of profound technologies. Every business working in any field makes us...

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Shaping Identity of Consumers in a Cookieless World

  Insights Desk   Apr 21, 2020

Marketers have been using cookies for a long time. A cookie acts as a critical tool that allows understanding consumer behavior and target users. However, there have been allegations related to privac...

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