Email marketing

Email Security Best Practices – the Urge to Protect Your Emails

  Insights Desk   Nov 30, 2020

Entry into the email security world Have you ever thought that are the emails you are sending or exchanging protected? Because there are n-number of ways—from spear-phishing and phishing attacks to...

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Email Marketing Tips No Email Marketer Should Miss

  Insights Desk   Sep 17, 2020

The first part of our blog spoke about some of the renowned brands making a beeline for email marketing tricks and tips, while here, the second part takes you through those 7 crucial emails that no em...

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Sarbacane Group Raised USD 27 M to Innovate Digital Marketing

  Insights Desk   Sep 14, 2020

Based in northern France and headquartered in New York, the Sarbacane Group, a publisher of applications for corporate communications, has raised USD 27 million in funding. The round was led by IDI, a...

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Marketing Automation – A New Way to Be a Millionaire

  Insights Desk   Aug 30, 2020

Story begins…. “Welcome to a new era of marketing and service in which your brand is defined by those who experience it,” says Brian Solis, world-renowned digital anthropologist and futurist. ...

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Verizon Launches New Marketing Tool to Improve Brand’s Click-through Rate

  Insights Desk   Apr 15, 2020

Verizon introduced a new feature-‘View Time Optimization’ that claims to increase the email open rate by 50%. The feature will help brands in sending emails right when the consumers are engaged wi...

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All that you need to know about MarTech

  Insights Desk   Mar 02, 2020

Introduction It is time to break down stereotypes associated with the term MarTech. Often described as the blend of marketing and technology, we need to know, there is a lot more to the concept....

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Uncovering Technologies that can Make a Difference to the Future of Digital Marketing

  Insights Desk   Feb 04, 2020

For every action, there is an equal and opposite reaction and, nowadays, a social media overreaction. Well, that’s exactly how the world operates these days. And if you don’t have your business on...

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ActiveCampaign Raises $100 Million Funds [Sales and Marketing Automation]

  Insights Desk   Jan 30, 2020

The Chicago-based company ActiveCampaign announced raising a Series B funding worth $100 million. The company said that the funding would be utilized toward building new technology and expanding inter...

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