Customer data platform

Lytics Collaborates with Google Cloud to Develop Latest AI Features

  Insights Desk   Jun 01, 2023

Highlights: The three new Vertex AI products Lytics has developed utilizing Google Cloud are the foundation for the three new AI tools. The technology, according to the startup, makes it simp...

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Enhance Customer Experience and Strategies with Customer Data Platform

  Insights Desk   Jun 22, 2022

Highlights – CDP helps combine data from different tools to create a unified, centralized customer database. CDP helps brands trigger relevant messaging at the right time to drive maximum en...

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What is Suitable for you? Building or Buying a Customer Data Platform

  Insights Desk   Feb 16, 2022

For those organizations who want to make a difference in the world of customers, listen to us! The idea of building a 360° customer view has been around for a long time. In that regard, HubSpot an...

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Microsoft and Salesforces In a Battle To Bolster Customer Service

  Insights Desk   Jan 18, 2022

Highlights Large-scale enterprises are rushing to equip their system with tools and technologies to become one-stop service centers. The value inserted within the service centers is the lifeti...

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Twilio to Acquire Zipwhip in Cash, Stock Deal

  Insights Desk   Jun 22, 2021

On May 17, 2021,  Twilio announced the acquisition of Zipwhip in a cash and stock deal valued at around USD 850 million. The acquired company deals in toll-free messaging services in the US, and the ...

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Emirates NBD Announces 300% Higher User Experience Owing to Recent Collaboration with Lemi...

  Insights Desk   Dec 12, 2020

Popular in the Middle East, North Africa, and Turkey, Emirates NBD, the leading banking group, has upscaled its customer-centric marketing strategy by delivering a 1-to-1 personalized customer experie...

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Phunware Introduces MaaS Customer Data Platform

  Insights Desk   Oct 21, 2020

Highlights: Phunware launched its novel Multiscreen-as-a-Service (MaaS) customer data platform (CDP). CDP industry is anticipated to expand at a CAGR of over 34% and account for about USD 10.3...

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Twilio Set to Acquire Cloud Customer Data Start-up Segment for USD 3.2 Billion

  Insights Desk   Oct 15, 2020

Highlights: The acquisition will boost Twilio’s journey to construct the world’s best customer engagement platform trusted by companies and developers globally. The data platform will offe...

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Oracle Advances Cloud SaaS Solutions to Help Consumers

  Insights Desk   Oct 12, 2020

Highlights: Oracle’s novel Cloud SaaS (Software-as-a-Service) solution will enhance productivity and lower risk for businesses, which has become a necessity for sustainability. This advanced...

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CDP Trends – The Shiny New Thing in the Market

  Insights Desk   Oct 08, 2020

It looks like everyone, more specifically, marketing professionals and executives, are suddenly discussing customer data platforms (CDPs) nowadays. CDP plays an important role in industries by helping...

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