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Sales and Marketing
Sales and Marketing Whitepapers
the good the bad and the data
Sponsored by:
DemandScience
Published By:
Research Desk
Released:
Nov 29, 2023
Sure, there’s more than enough data out there to prove the critical importance of Sales and Marketing alignment. There’s a lot we’ve even mentioned in this report. But all those facts and figure...
Read more
accelerate digital transformation with enterprise apps on the cloud
Sponsored by:
Kyndryl
Published By:
Research Desk
Released:
Nov 17, 2021
Digital transformation requires shifting critical and noncritical workloads to the cloud Many enterprises began their cloud journeys by migrating customer-facing applications and adopting cloud-nat...
Read more
beyond crm: the cfo’s guide to driving sales revenue and reducing sales costs
Sponsored by:
Microsoft
Published By:
Research Desk
Released:
Oct 06, 2021
With remote selling and digital experiences becoming the primary way of engaging with customers, updating your customer relationship management (CRM) solution is more important than ever. Learn how to...
Read more
using data to drive an improved customer experience for banking wallet share only
Sponsored by:
Informatica
Published By:
Research Desk
Released:
Oct 04, 2021
Are Your Sales and Marketing Initiatives on Target? Understanding what your customers want, need, and expect from you is key to delivering new products and services that engage and retain them. Rea...
Read more
the ultimate guide to b2b marketing planning
Sponsored by:
Inbox Insight
Published By:
Research Desk
Released:
Sep 07, 2021
This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack. Supported by tried and tested marketing principles, we'll cover: PR...
Read more
account-based marketing research report
Sponsored by:
Inbox Insight
Published By:
Research Desk
Released:
Sep 07, 2021
This brand new Research Report explores the rise of Account-Based Marketing (ABM) and how it is being approached by businesses worldwide. Resulting from a recent survey of senior marketers ...
Read more
7 pillars of successful demand generation
Sponsored by:
Inbox Insight
Published By:
Research Desk
Released:
Sep 07, 2021
This resource is for digital professionals looking to sense-check their current approach to demand generation against some of the best tried and tested approaches. Including: Real examples o...
Read more
quality crm data: the key to delivering great customer experiences
Sponsored by:
Validity
Published By:
Research Desk
Released:
Dec 08, 2020
In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above t...
Read more
strategic sales planning through market disruption
Sponsored by:
Anaplan
Published By:
Research Desk
Released:
Dec 08, 2020
This white paper discusses four important planning processes sales organisations can put in place to ensure they can continue to function effectively through any period of market disruption. It also h...
Read more
jumpstart your revenue growth
Sponsored by:
Adobe
Published By:
Research Desk
Released:
May 13, 2020
Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across department...
Read more
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