ROI Whitepapers

cmos guide to b2b marketing attribution

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...

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the definitive guide to marketing automation _mpg_

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

How can marketing automation benefit you? Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to our benchm...

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tei of marketo engage

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential return on investment for companies that implement Marketo Engage as a marketing solution....

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marketos secrets to campaign optimization _mpg_

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a p...

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sourceforce project management software pricing guide

Sponsored by: Slashdot Media Published By: Research Desk Released: Apr 22, 2021

What is Project Management Software? Project Management Software is a platform or system that companies, and teams can use in order to plan, organize and manage projects. It allows teams to mana...

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the roi of building scheduling features into your app now

Sponsored by: Nylas Published By: Research Desk Released: Jan 19, 2021

Now more than ever, as product and service engagement interactions move online, scheduling solutions are at the forefront of your customers’ needs. Implementing scheduling features is a great way to...

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the ciso’s guide to metrics that matter in 2021

Sponsored by: Reliaquest Published By: Research Desk Released: Jan 19, 2021

The security metrics that teams traditionally use lack context and fail to provide insights needed to make strategic decisions, leaving CISOs struggling to show ROI, identify critical gaps, and gain t...

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2020 email deliverability benchmark

Sponsored by: Validity Published By: Research Desk Released: Jan 16, 2021

Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return. According to our latest research, on average, one in six messa...

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these organizations change their focus, processes and resource allocation

Sponsored by: Dell Published By: Research Desk Released: Jan 15, 2021

VMware Workspace ONE is an integrated digital workspace platform for end user computing that includes capabilities ranging from device management to app and desktop virtualization, including an identi...

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strategy guide: how to bridge the gap between cloud expectations and reality

Sponsored by: Lenovo Published By: Research Desk Released: Dec 10, 2020

Confidently Accelerate Your Cloud Transformation Rapid innovation. Seamless performance. Organizational harmony. The cloud comes loaded with lofty expectations. And while many are based in fact, th...

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