Marketing Whitepapers

reimagining the advertising industry

Sponsored by: NetSuite Published By: Research Desk Released: Mar 18, 2019

The digital transformation of the advertising industry continues to push advertising revenues and industry mergers to new heights. Winners are experiencing extraordinary revenue growth based on multid...

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1:1 account personalization expands into multi-tier abm program

Sponsored by: Triblio Published By: Research Desk Released: Mar 12, 2019

Trapeze Group is a software and services provider for transportation agencies. At about 800 employees, the company helps streamline and integrate transportation operations from bus stops to finance de...

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abm powers sales outbounding

Sponsored by: Triblio Published By: Research Desk Released: Mar 12, 2019

SalesLoft provides the leading sales outbounding automation platform. Their software enables sales to personalize cadences for sales reps that combine email, social touches, and phone outbounding. ...

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how connecting the supply chain improves business performance

Sponsored by: Anaplan Published By: Research Desk Released: Jan 22, 2019

Innovate the supply chain, improve the business For many companies, supply chain performance affects 100 percent of company revenue but only part of the income statement. Supply chain problems have s...

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ten reasons to consider marketing automation

Sponsored by: Marketo Published By: Research Desk Released: Jan 15, 2019

As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably fee...

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1 in 3 marketers say getting attention is their top challenge

Sponsored by: SurveyMonkey Published By: Research Desk Released: Jan 15, 2019

What can you do to breakthrough? How to get the right type of attention How to steer clear of the wrong type of attention Help people fall in love with your brand As a marketer, you want...

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5 daunting sales and marketing gaps and how to overcome them

Sponsored by: Microsoft Published By: Research Desk Released: Jan 08, 2019

Learn about the five gaps that could be costing you time, customers and profit in this digital eBook. Discover how to close those gaps and transform your people, process and technology to better serv...

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7 lessons from visionary context marketers

Sponsored by: Sitecore Published By: Research Desk Released: Jan 04, 2019

Why the Context Marketing mindset matters -and how you can get it Context Marketing allows you to effectively own and manage the customer experience. Understanding context helps marketers provide re...

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the relevancy ring – esp buyer’s guide 2018, enterprise edition

Sponsored by: Adobe Published By: Research Desk Released: Jan 03, 2019

Published on 3/16/18, The Relevancy Group analyzes six enterprise ESPs and documents market trends and mandates on vendor selection. This comprehensive buyer's guide features executive data of 401 ema...

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the marketer’s guide to articulating dam return on investment

Sponsored by: Adobe Published By: Research Desk Released: Jan 03, 2019

Digital asset management is the foundation for orchestrating unique customer experiences across channels. It’s time to rethink the strategic value for marketing. The growing demand for personaliz...

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