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The State of Personalization Today

the state of personalization today

Published By: Research Desk Released: Sep 18, 2019

No matter the industry, every organization wants to deliver a better experience for their customers. In order to address the customer experience challenge, organizations are turning to technology. ...

How to Adapt and Win in a New Era of CX

how to adapt and win in a new era of cx

Published By: Research Desk Released: Sep 13, 2019

Your customers now want to interact with you on their terms through whichever channel or platform takes their fancy at any given moment. All this is occurring against a backdrop of customers becoming ...

Optimize Customer Experience Metrics With 12 AI-Enabled Use Cases

optimize customer experience metrics with 12 ai-enabled use cases

Published By: Research Desk Released: May 10, 2019

Injecting artificial intelligence (AI) into your business processes can transform the customer experience (CX) by helping you predict customer behaviors with richer context and deeper insight. When op...

Embracing the Unknown: 7 Steps for Exploring Emerging Advertising Channels

embracing the unknown: 7 steps for exploring emerging advertising channels

Published By: Research Desk Released: Apr 12, 2019

Engaging ad experiences — anywhere, anytime. That's what customers are expecting when they connect with your brand. It's also the attraction of emerging channels where your ads can get more attentio...

Behind Every Great Ad

behind every great ad

Published By: Research Desk Released: Apr 12, 2019

The world of advertising has become a complex tangle of organizational silos, disconnected platforms, and scattered customer data, turning even the simplest media buy into a chaotic event. But it does...

The Golden Record: Advancing Identity Resolution Capabilities

the golden record: advancing identity resolution capabilities

Published By: Research Desk Released: Feb 27, 2019

Brands are competing on CX. This requires hyper-personalized, real-time omnichannel experiences, but that’s impossible without starting at the beginning: identity resolution. Identity resolution is ...

3 Customer Experience Mistakes You’ll Never Make Again

3 customer experience mistakes you’ll never make again

Published By: Research Desk Released: Feb 19, 2019

The writing is on the wall: Handle Customer Experience (CX) well and your business stands to gain. However, fail to manage CX just right and you can severely hurt your reputation and bottom line. Here...

CX Trends & Technology Guide: Restaurant Industry Edition

cx trends & technology guide: restaurant industry edition

Published By: Research Desk Released: Feb 14, 2019

3 Key Customer Experience Trends The restaurant and hospitality industries have always focused on delivering the absolute best experiences that will keep guests coming back again and agai...

CX Trends & Technology Guide: Food Retail Industry Edition

cx trends & technology guide: food retail industry edition

Published By: Research Desk Released: Feb 14, 2019

5 Key Customer Experience Trends In a business where average profit margins range from 1 to 3%, food retailers (including groceries, mass merchandisers, drug stores, and convenience store...

The ROI of Transforming Social Customer Care with Private Messaging

the roi of transforming social customer care with private messaging

Published By: Research Desk Released: Feb 06, 2019

Do you still make customers write emails when they have issues? Or navigate phone menus to speak with an agent? If so, you’re not keeping up with consumer expectations. Customers today expect t...

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