Customer Lifecycle Whitepapers

decisionlink assets and abstracts

Sponsored by: Decision Link Published By: Research Desk Released: Mar 11, 2021

As buyers undergo major cost-cutting evaluations, businesses need to demonstrate the economic impact of their solutions for every rep and every deal. This IDC Perspective shares why organizations need...

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the definitive guide to social media marketing

Sponsored by: Marketo Published By: Research Desk Released: Mar 05, 2019

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of ...

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the business impact of investing in experience

Sponsored by: Adobe Published By: Research Desk Released: Jan 03, 2019

Customer experience has quickly moved from competitive differentiator to business imperative. In a world where the answer to almost any question is at our fingertips, where AI is becoming a part of ev...

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mastering product experience in saas

Sponsored by: Aptrinsic Published By: Research Desk Released: Jan 02, 2019

Building a great SaaS product is hard. Getting people to try your product is even harder. But the ultimate challenge is to ensure that customers not only try, but keep using your product over time. ...

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