Customer Experience Whitepapers

the cx value chain

Sponsored by: Verint Published By: Research Desk Released: Nov 06, 2019

Struggles with customer experience (CX) complexity and stagnation usually stem from one thing—a fragmented approach. A business would never create five departments to develop products in isolation f...

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committed to customers – going beyond the shopping cart

Sponsored by: Hexaware Published By: Research Desk Released: Nov 05, 2019

With customers making purchase decisions in just a few clicks, online retailers need to provide an extensive range of services like replacement guarantees, scheduled on-time deliveries, attractive dis...

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how to win the fulfillment arms race

Sponsored by: Radial Published By: Research Desk Released: Oct 16, 2019

Need-it-now consumers are driving retailers’ sales at an increasingly high rate, and they have specific expectations when it comes to influencing them to click the “buy” button. While product pr...

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draw up deep waters: 7 steps to creating a customer-first culture

Sponsored by: Adobe Published By: Research Desk Released: Oct 14, 2019

In order to succeed in today’s digital world, you need to “draw up” the data that makes those assets most useful to your customers, creating “customer-first” experiences that put their needs...

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7 requirements of a next generation dam 2018

Sponsored by: Adobe Published By: Research Desk Released: Oct 14, 2019

A next generation DAM can meet today’s overwhelming content demands and avoid a rupture in the customer experience. The number of digital assets required to support all the digital experiences th...

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technologists — and the business — must execute at the speed of devops

Sponsored by: Pluralsight Published By: Research Desk Released: Sep 25, 2019

intermediate organizations have the basics well in hand. They’ve broken down silos, institutionalized customer centricity, and built a foundation of agile processes. However, to advance, cios and ot...

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the state of personalization today

Sponsored by: Acquia Published By: Research Desk Released: Sep 18, 2019

No matter the industry, every organization wants to deliver a better experience for their customers. In order to address the customer experience challenge, organizations are turning to technology. ...

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modern incident response: the definitive guide

Sponsored by: Pagerduty Published By: Research Desk Released: Sep 05, 2019

To meet the rising demands of customers, organizations are being forced to scale their operations in ways that introduce additional complexity and chaos. More people are involved in operations and in ...

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forrester wave: customer analytics solutions 

Sponsored by: Adobe Published By: Research Desk Released: Aug 26, 2019

Forrester names Adobe as a Leader in customer analytics, according to the Forrester Wave: Customer Analytics Solutions, Q2 2018 report. • We’re a Leader. But we won’t stop there. Adobe Analyt...

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winning with superior customer experiences

Sponsored by: Adobe Published By: Research Desk Released: Aug 26, 2019

Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. 86% of buyers will pay more for...

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