customer data Whitepapers

state of the cdp 2023

Sponsored by: Tealium Published By: Research Desk Released: Apr 26, 2023

State of the CDP 2023 For the fourth edition of the State of the CDP report, Tealium surveyed over 1200 professionals around the world. The responses have revealed that Customer Data Platforms...

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working with customer data: from collection to activation

Sponsored by: Acquia Published By: Research Desk Released: Feb 08, 2021

Companies today are swimming in customer data. This data is critical for both creating engaging customer experiences and delivering substantial results from marketing efforts. Despite the sheer qua...

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customer data platforms 101: everything you need to know

Sponsored by: Acquia Published By: Research Desk Released: Feb 08, 2021

What CDPs are and the capabilities they should offer Marketing is all about data. But pulling together customer data from all relevant sources, creating unified, regularly updated customer profiles...

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retailer power increased productivity for customer service and securely transfers custom...

Sponsored by: Laplink Published By: Research Desk Released: Jan 16, 2021

Nordic region consumer electronics giant uses PCmover to save time and money when migrating customer data from old computers to new ones....

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moving from basic to advanced marketing analytics

Sponsored by: Snowflake Published By: Research Desk Released: Dec 07, 2020

Marketing organizations are eager to implement advanced marketing analytics to become more data-driven and maximize customer lifetime value, increase sales, and reduce churn. But companies face severa...

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how data is redefining financial services

Sponsored by: Snowflake Published By: Research Desk Released: Jul 16, 2020

While financial institutions have perhaps the most value to gain from leveraging customer data into insight, they’re also challenged by having some of the strictest compliance regulations regarding ...

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financial services use case: next-generation customer 360° and data hubs

Sponsored by: Hitachi Published By: Research Desk Released: Feb 19, 2020

Emerging banking strategies — next-best offer, next-best-action, predicting and preventing churn, maximizing customer value — require real-time or near real-time data hubs as a foundation. So how ...

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banking e-book: how technology helps meet regulator and customer demands

Sponsored by: Hitachi Published By: Research Desk Released: Feb 19, 2020

The financial industry is being pressured simultaneously by two new forces: an increasingly stringent regulatory environment that requires new levels of data governance, and a shift to digital busines...

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customer centricity: a key priority across all lines of business

Sponsored by: Microsoft Published By: Research Desk Released: Jan 14, 2020

Customer experience is expected to overtake price and product as the key brand differentiator by 2020. Get ahead of the competition now by personalizing your organization’s customer experience strat...

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best practices for using 2nd and 3rd party data

Sponsored by: Adobe Published By: Research Desk Released: Aug 26, 2019

Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. • Define your team’s...

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