Consumer behavior Whitepapers

grocery retail consumer research – report

Sponsored by: Oracle Published By: Research Desk Released: Sep 15, 2021

Unlike any other year in recent history, 2020 has seen consumer behavior, and by extension, the retail market, significantly disrupted. Global public health measures in response to the COVID-19 pandem...

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digital transformation and the shadow code risk

Sponsored by: PerimeterX Published By: Research Desk Released: Sep 08, 2021

Businesses across all industries are accelerating their digital transformation as consumer behavior changes and typical daily interactions are increasingly moving online. Delivering a secure, optimize...

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disruption: how the 2020 pandemic changed email

Sponsored by: Validity Published By: Research Desk Released: Feb 04, 2021

Actionable email insights for uncertain times. Everything we thought we knew about consumer behavior changed in 2020. All our years of carefully watching metrics and optimizing email campaigns sudd...

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using location data to understand the offline impacts of online efforts

Sponsored by: Here Tech & Digitas Published By: Research Desk Released: Jan 15, 2020

Traditional metrics like click-through and conversion rates may be useful for measuring the online effectiveness of digital media campaigns, but they fall short when the goal is understanding offline ...

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location intelligence: bridging a gap in the retail industry

Sponsored by: Here Tech & Digitas Published By: Research Desk Released: Jan 15, 2020

While the retail industry has made great strides in understanding the digital journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements in the physical world....

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relevance is everything: how location data improves advertising efficiency

Sponsored by: Here Tech & Digitas Published By: Research Desk Released: Jan 15, 2020

We are in the midst of a fascinating and constantly changing time in the advertising and marketing worlds, with great advancements in technology providing more opportunity for better understanding con...

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retail in 4 dimensions: understanding consumer behavior in an age of relativity

Sponsored by: Oracle Published By: Research Desk Released: Nov 19, 2019

Why today’s retail landscape is in a constant state of flux as the march of digital technology continues to trample all over traditional models of consumer buying habits....

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the what and how of digital competitiveness

Sponsored by: Optimizely Published By: Research Desk Released: May 16, 2019

The value of experiences is increasing. Consumer behavior has fundamentally changed, becoming progressively digital and mobile-centric. Unsurprisingly, technology and content have taken center stage a...

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