B2B Marketing Whitepapers

the 7-step guide to sales acceleration for b2b marketers

Sponsored by: Rapid7 Published By: Research Desk Released: Aug 04, 2022

It takes up to 6 months to set a qualified meeting with a senior DM according to 58% of B2B marketing professionals, and 78% of average sales cycles are between 1- 12 months. With such long lead times...

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the ultimate guide to b2b marketing planning

Sponsored by: Inbox Insight Published By: Research Desk Released: Sep 07, 2021

This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack. Supported by tried and tested marketing principles, we'll cover: PR...

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dissecting the b2b content marketing strategy

Sponsored by: Inbox Insight Published By: Research Desk Released: Sep 07, 2021

88% of B2B marketing professionals plan to produce more content in 2021 than ever before. If this sounds like you, this resource will ensure you're on the right track. Download now to discover: ...

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the art of abm: a strategic guide to account-based marketing

Sponsored by: Drift Published By: Research Desk Released: Feb 04, 2021

Account-based marketing (ABM) isn't a new concept in B2B. So why are marketers still debating the ABCs of ABM? There are two main reasons: No two ABM programs look alike.ABM is a targeted appr...

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what cmos wish for … and how intelligent automation can grant them

Sponsored by: Gyro Published By: Research Desk Released: Feb 27, 2020

WHAT CMOs REALLY WANT In 2019, gyro asked 100 chief marketing officers and heads of marketing across the United States to describe their top wishes for their day, their teams and their customers. Resp...

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five keys to successful automated marketing

Sponsored by: Oracle Published By: Research Desk Released: Nov 19, 2019

In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the de...

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the 6th annual b2b marketing data report: is data driving or derailing your sales and ma...

Sponsored by: DNB Published By: Research Desk Released: May 15, 2019

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the sixth consecutive year, Dun and amp; Bradstreet surveyed over 250 B2B sales and marketing prof...

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the clear and complete guide to abm analystics

Sponsored by: Engagio Published By: Research Desk Released: Apr 05, 2019

Today's B2B marketers must be able to prove business impact qualitatively, but it's tough with complex deals and long sales cycles. Until now! Download the comprehensive, 158-page Clear and Complete ...

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b2b ms for dummies ebook

Sponsored by: OpenText Published By: Research Desk Released: Mar 20, 2019

OpenText Special Edition, provides you with a handy guide to everything you need to know to get more from your B2B investment. This book consists of seven short chapters that cover the following: ...

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